Impressions From The Future

       Google’s codesearch is really a killer app on the net. http://www.google.com/codesearch. Just type the required code and can even be directly copy pasted from IDE’s, gives several example codes in search format similar to web search. It’s great in another sense too, that the search has pulled up results even inside zip/rar files. The multi color highlight is a gud feature to zero in on the required item more quickly. And the other side of the story is interesting - Computer World reports that Hacker’s has found it very useful.

Here is another developement, that’s really getting hot. Why did Alan Eustace, Google SVP Engineering & Research during a Q&A at Citigroup’s 13th Annual Global Technology Conference say that payment on web is a disaster ?

How Google Checkout is functioning at this point of time is a real case of concern for google. When it was launched I really thought that it filled a void ( and even wondered why nobody realized such a wonderful oppurtunity to control the whole payment services done on the web with words like ” Secure | Anonimity | Google brand image” ) and even before the launch I was following closely the developements in the Paypal camp . As google expected the service has not caught up well with merchants. The prime reasons seems to be merchants loosing their brand name, implementation issues etc.

The recent opinion about web payments have to be read between the lines. Payment Right Now seems to imply –> At this point of time Google Checkout is not ubiquitous and the market leaders eBay/paypal, Amazon, Dell etc are “just manage to be safe”. So till the point of time Google Checkout is all pervasive net commerce will be a disaster and there is always loads of fraud stat to fall upon thanks for phisers, vishers & pharmers. A marketing strategy not upto the level of google I feel ! Only google is safe and then there will be no disaster no where - you believe ?

If you search for failure in Google, the first of the result will be the autobiography of Bush. Y so ?. It’s just an example of how far SEO can go. Many of us have experienced this before for many a searches. So called “Googlebombing” is all about playing prank. Marissa Mayer, Director of Consumer Web Products, Google in her blog post has this explanation to offer.

When BMW did (did they ?) some page ranking manipulations thru “doorway pages” | “cloaking”, Google blacklisted the site(bmw.de) in Feb, 2006. But what can be done here?. Though we are well aware of the crap at times which are distictly different as this, most times the sites will have just sponsored links to generate atleast a click somewhere. As far as semantic web is concerned google is far away from the concept ??. Try kosmix - http://www.kosmix.com/ by indian duo Venky Hariharan and Anand Rajaraman. The category they support is growing and the neat classification is really a Killer.